Loving People! It is a fundamental principle of our interaction with guests, partners and with each other. Conflict can not be avoided, but hostile behavior is possible.

Trust Advance! We trust our colleagues by default, as long as there is no evidence that trust is not deserved. Trust and responsibility are two sides of the same coin. Do not hesitate to remind others of their responsibilities in the form of a comment, a wish or an objection.

Be Open and Honest! Every decision made in the process of work is based on the principles of honesty and openness.

Build it Well! Quality is the foundation of our reputation. A landmark that helps us to determine the approaches to solving problems and creating new products.

Think Customer! In all our actions, the consumer is always in the first place. We better throw out a substandard product than it gets to the consumer.

Create Emotional Experiences! We do not sell products and do not provide services! By doing our work we create emotions among consumers. Whether they are good or not depends on us!

Using Collaboration! We are all different, but we came together to create a team. We believe in the power of collective intelligence. No one can surpass the rest in the mind. We support each other, especially when we do not agree with each other! Comments on work or respectful opposition are our help to each other!

Aspire to Efficiency! Self-discipline and motivation are the basis of personal effectiveness. Discipline is the key to the effectiveness of the organization. We appreciate the ability to motivate ourselves and work in a team for the maximum result.

Be Flexible! The world is changing very quickly and we must change with it. Timely innovation and flexibility in management are the driving force and the source of our company's progress.

Never Stop Learning! We always remain learners. In training, we grow and develop our colleagues. This allows the company to always be one step ahead.